Canada Pension Plan Investment Board closes position in CRTO / Criteo S.A. 2019-08-12 - Canada Pension Plan Investment Board has filed a 13F-HR form disclosing ownership of 0 shares of Criteo S.A (US:CRTO) with total holdings valued at $0 USD as of 2019-06-30. It settled its dispute with rival SteelHouse in November (prior to the commencement of legal discovery) after a vicious little ad fraud case dating back to the middle of this year. We provide just some of our evidence in this report.”. Latest media insights on Criteo SA Ads, (CRTO) with headlines and news Get Started. Criteo and SteelHouse provide different business solutions, based on distinct attribution and pricing methodologies, to their clients. A week ago (30 November) ago a blogger on investment site Seeking Alpha published a 35-page review into Criteo’s business practices and the conclusions are damning. That’s because Criteo and SteelHouse both decided to end their standoff only after unloading every barrel on each other — then reloading and unloading again before finally abandoning a policy of mutually assured destruction. Criteo’s 90%+ customer retention rate (maintained for over 20 quarters) is ample proof that there is no validity to the claims in this article. And dodgy inventory is not the only problem. To be clear, the privacy headwinds on the horizon are material – Apple (AAPL) IDFA deprecation is slated for early FY21, while Google (NASDAQ:GOOG) (GOOGL) plans to phase out third-party cookies by FY22. Back in June, Criteo accused rival SteelHouse of running a counterfeit ad click scheme. Phone Number* In Facebook’s case there was no suggestion of fraud — just stupidity. Exane Asset Management closes position in CRTO / Criteo S.A. 2019-08-05 - Exane Asset Management has filed a 13F-HR form disclosing ownership of 0 shares of Criteo S.A (US:CRTO) with total holdings valued at $0 USD as of 2019-06-30. SteelHouse, which unlike Criteo does not seem to operate in Australia, should also address the issues raised about its behaviour. By late October, a judge had dismissed the preliminary injunction sought by Criteo. Position Criteo for sustainable growth building on strengths in Commerce Media 9 Why We Will Succeed. Then, in November, the companies officially called a truce, releasing a joint statement that “Criteo and SteelHouse provide different business solutions, based on distinct attribution and pricing methodologies, to their clients. In the meantime, the new solutions segment continues to deliver growth. The … Seeking Alpha - Criteo acquires Mabaya to boost Retail Media solutions Criteo (CRTO +0.6%) has acquired Mabaya, a retail media tech company, to complement its Retail … It was issued on November first, the day before Criteo’s latest financial results. It’s a public company, so it is responsible for a lot of money. Panagora Asset Management Inc had filed a previous 13F-HR on 2019-05-15 disclosing 262 shares of Criteo S.A at a value of $5,000 USD. Criteo: A “Little-Known Online Advertising Engine Gem” Summary of Seeking Alpha’s January 13 article which called out Criteo as having "built an impressive online advertisement engine which works differently than many others." France-based ad tech company Criteo — a leader in the retargeting space — has responded angrily to the latest allegations of ad fraud, describing them as “unsubstantiated and false” and attacking a blogger’s decision to publish under a nom de plume. By August, Criteo had assembled a bunch of former SteelHouse clients to back its claims. Open mobile menu. We emailed the Seeking Alpha author, who said he contacted Criteo about the story and received a response which he described as surprising and … Then, in November, the companies officially called a truce, releasing a joint statement that “Criteo and SteelHouse provide different business solutions, based on distinct attribution and pricing methodologies, to their clients. More recently it was Dentsu — a company that controls a quarter of the advertising in Japan — which had to admit it had discovered “inappropriate operations” in its Japanese operations. “Criteo (NASDAQ: CRTO) and SteelHouse have dismissed their respective claims, ending the lawsuit filed in the U.S. District Court for the Central District of California entitled Criteo S.A. v. Steel House, Inc., Case No. Criteo alleged, “This case is about a new click fraud scheme hatched by SteelHouse — a performance-based online marketing vendor — to steal credit for online sales attributable to its competitors and partners, and to wrongfully take credit for direct traffic attribution (sales to Internet shoppers who reached the e-tailer’s web site by typing the e-tailer’s web address into their web browsers, not by clicking on an online advertisement placed by Steelhouse).”. 1 Criteo S.A. 2019 Q3 - Results - Earnings Call Presentation - Criteo S.A. (NASDAQ:CRTO) | Seeking Alpha … It settled its dispute with rival SteelHouse in November (prior to the commencement of legal discovery) after a vicious little ad fraud case dating back to the middle of this year. Criteo Solution High-margin ad revenue Brands connected with audience through commerce-native ads on online shop $9M Revenue ex-TAC in Q4’20 +40% YoY Ambitious plan for 2021 to expand partnership across the Commerce Media Platform Challenge Move potential shoppers down the funnel to close the conversion loop Criteo Solution Even Facebook was recently smacked around when it had to acknowledge it had “overestimated average time spent watching videos by between 60 per cent and 80 per cent”. It is also tempting to think Criteo might be able to avoid fallout from the stories which have surfaced since the dispute began. Facebook’s admission sent shockwaves through the industry, but it largely received the benefit of the doubt when it disclosed the error (which it attributed to its algorithms) and adjusted accordingly. This represents a … Through the legal process, both companies, as well as the online marketing industry, have gained greater clarity about the companies’ respective solutions. In 2012, Criteo … In addition to the points made above Criteo more directly references the author of the post whom it criticises. The allegations raised by SteelHouse during litigation in the US — which will now not be tested in court as the parties have agreed to settle that litigation — demand answers. Criteo: A Lesser Known Player In The Digital Advertising Space. Back in June, Criteo accused rival SteelHouse of running a counterfeit ad click scheme. We were a little surprised that in its formal response to our enquiry, which listed these points above, Criteo chose not to address them — although it does directly deny using adware. The author of the Seeking Alpha story writes under the nom de plume The Friendly Bear — a point Criteo argues undermines the validity of the report. By they time they had kissed and made up, however, their public spat and subsequent legal filings left some very serious questions unanswered. While Criteo and SteelHouse are in the spotlight today, they are not alone. Gsa Capital Partners Llp had filed a previous 13F-HR on 2020-08-11 disclosing 30,650 shares of Criteo S.A at a value of $349,000 USD. Chief Product Officer Todd Parsons Product Update 10. He writes, “Our own forensic analysis into Criteo suggests the market is potentially making a huge mistake by ignoring the claims that SteelHouse made against Criteo. France-based ad tech company Criteo — a leader in the retargeting space — has responded angrily to the latest allegations of ad fraud, describing them as “unsubstantiated and false” and attacking a blogger’s decision to publish under a nom de plume. Company Appoints First Head of DE&I and Unveils Pay Parity Action Plan. Among those claims against Criteo by SteelHouse as reported by  investment site Seeking Alpha: In Which-50’s view these issues constitute a clear matter of public interest for our industry. Among the key findings from the Seeking Alpha story (and quoting them directly): The writer says the evidence he has uncovered suggests the market is reading the wrong message into the settlement and that Criteo is acting from a position of weakness. Read the latest Criteo press releases and other ad tech industry news. MotleyFool 12d: Criteo rises 4.5%, tags 3.5-year high after easy Q1 beat and strong guidance. “If there is no connection, there is … He then cites research by Edelman, which runs a consulting business in the ad fraud space. All very entertaining stuff, unless it’s your ad budget they happen to be arguing about. It … Seeking Alpha takes a look at Criteo’s positive outlook and explains why the company is an attractive opportunity for those looking to invest in the competitive online advertising space. Revenue and Revenue ex-TAC Revenue grew 9%, or 3% at constant currency, to $564 million (Q1 2017: $517 million). Number of Employees* Exane Asset Management had filed a previous 13F-HR on 2019-05-07 disclosing 66,600 shares of Criteo S.A at a value of $1,333,998,000 USD. Ad fraud is shaping up as huge global problem and, at a projected scale of $50 billion by 2025, it is expected to be the second biggest money spinner for organised crime around the world unless trends can be reversed. All very entertaining stuff, unless it’s your ad budget they happen to be arguing about. CEOs are increasingly facing the conflict of short-term profitability pressures versus long-term sustainability issues. The industry itself believes that as much as 11 per cent of inventory on third-party networks could be fraudulent — according to data seen by Which-50. Criteo shares are up about 9% pre-market to $31.50. Criteo (CRTO) has been a year-to-date outperformer (see my prior bullish articles here and here), but I believe the current valuation remains undemanding. No doubt both hoped that was the end of the matter. The allegations raised by SteelHouse during litigation in the US — which will now not be tested in court as the parties have agreed to settle that litigation — demand answers. Yesterday, Criteo … Au cœur du modèle Criteo, l’Internet ouvert offre aux entreprises plus d’opportunités, plus de choix et plus de liberté. The industry itself believes that as much as 11 per cent of inventory on third-party networks could be fraudulent — according to data seen by Which-50. 2019-11-11 seekingalpha.com - 3 - It appears increasingly unlikely that a $1 billion business can withstand overt hostility from the likes of Amazon, Facebook, and Google. Amazon AWS, Google Cloud, Alibaba Cloud and now Microsoft Azure – Why does Salesforce want to run its software on all of them? Social profit (in terms of sustainability and social good) and financial profit are increasingly intertwined, as savvy shareholders and an informed public demand corporations, large and small alike, use their influence for the good of the, City* In the meantime here is the full and complete joint statement from Criteo and SteelHouse on their settlement. The argument that “Criteo’s 90%+ customer retention rate (maintained for over 20 quarters) is ample proof that there is no validity to the claims in this article,” is irrelevant. Criteo and SteelHouse provide different business solutions, based on distinct attribution and pricing methodologies, to their clients. Those 90 per cent of retained customers are entitled to that, surely. At this stage let’s also remember there are two sides to the litigation. Then, in September, SteelHouse issued further claims arguing that Criteo’s login files were “indicative of adware, bots, click farms, or other code”. 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